Nokia reduced the price in the American market of its flagship handset the Lumia 900. The Lumia 900 is being sold in the United States by AT & T and became available April 2012.
From $99, the Nokia Lumia 900 will now be sold for $49.99. Analysts see this move as an attempt to claw back the shares it lost from Samsung and Apple. However, the reduced price will be made available if the customers sign up for a two-year contract, said Nokia. It is not clear, however, whether the price cut would be duplicated in other markets outside the United States.
A representative from Nokia denied, however, that the price cut was an act of desperation and said that it was common for any smartphone to go through this stage. The spokesman said that it was normal for handsets to experience price cuts.
The appeal of the Nokia Lumia 900 suffered a major blow after it was hit by a software bug which resulted to customers losing their data connection. Also, another major blow to the handset is Nokia’s admission that the Lumia 900 would not be running on the latest Windows Phone OS.
Nokia was the leading handset maker in terms of sales from 1998 to 2011 before Samsung dislodged it from the top in early 2012. Latest figures released by Strategy Analytics revealed that Samsung sold more phones than any other companies collaring 25% of the market share.
Nokia was at second place with a 22.5 market share dropping by 24% from 2011 to 2012, according to the market research firm. Apple first dislodged Nokia from the top spot in 2011 before Samsung did it this year.
To put an end to its downslide, Nokia bared its plans of cutting around 10,000 jobs which ups the total job lost to 40,000. The company will also start phasing out its Symbian software in favor of Windows Phone 8.
About the author: Melvin Magadia is a content writer for Branders.com selling personalized office supplies. He is a gadgets freak and spends his spare time with his family and in surfing the Internet and watching television.